Next Step E-Solutions Offers Internet Marketing (Pay Per Click) Services to Small and Mid-sized Businesses Nationwide to Drive Qualified Leads to Their Sites

Next Step E-Solutions Offers Internet Marketing (Pay Per Click) Services to Small and Mid-sized Businesses Nationwide to Drive Qualified Leads to Their Sites

Next Step e-Solutions LLC (Next Step) announced today that it will offer Internet Marketing Services (Pay Per Click) to small and mid-sized businesses nationwide so that small businesses can get a steady flow of traffic and start generating instant revenue from their website. 

San Jose, CA (PRWEB) April 17, 2008 -- There are currently more than 142 million websites on the Internet ( source; Netcraft Web server latest survey Oct 2007) and millions of new sites added each month. The reality is creating a website without planning how to market it is a waste of time and money. But Small businesses often lack the expertise and resources to properly market their site. 

Pay per click (PPC) is an online advertising model that allows businesses to pay in order to be listed on the top of search engines like Google and Yahoo. It's one of the fastest growing areas of online advertising. With PPC, businesses bid on "keywords" that their potential customers are using when they are searching for their products or services online. 

PPC offers 3 key benefits for small businesses:
1) Targeted Reach: PPC gives small businesses the ability to catch people when they are actively looking for their products and services online. Businesses can target people on local, regional or national level.
2) Control Cost: The business pays only when users actually click on their ads. PPC also gives businesses the flexibility to change their advertising budget on the fly, so they can start off slow and expand as they see results.
3) Flexibility: Unlike traditional advertising where you put a message out there and hope that it works PPC gives you the flexibility to modify your keywords, ads & message until you achieve optimum results. 

"As great as Pay Per Click seems its also a very dangerous territory to get into for small businesses that don't have the expertise in running an effective campaign" said Shirin Oreizy, founder of Next Step e-Solutions. "As more and more businesses are advertising via PPC there is far more competition today than even a year ago. Small businesses that want to run their own campaign or have a novice running their campaign could easily find themselves wasting thousands of dollars without receiving any proper return on their investment." 

Next Step has been managing PPC Campaigns since the dawn of PPC. They are no newbie's to the game of internet marketing. Next Step offers several PPC management options to fit the unique needs of each client. Next Steps PPC service includes setting the strategy, including budget, profit margin per sale, cost-per-lead (CPL), and return on investment (ROI) for each client. Next Step offers monthly reports on clicks, leads, and sales with a plain English explanation of the numbers so clients can track the effectiveness of their campaigns